Tradizione BeC

Tradition, passion and art

These are the values reflecting the spirit of Elda Bedetti and Bruno Coliva, the funders of BeC, who created the first cream in 1980 in a home mixer in their kitchen. With time, they benefited from the greatest professionals coming from the world of natural cosmetics, giving life to a family company, which has today become a reference in Italian cosmeceutics.

Made in Italy BeC

100% made in Italy

Our roots sink into the heart of the Wellness Valley, in Forlì, where our company has grown. We fused modern scientific research with ancient herbal traditions, giving life to unique, synergic, functional products. We personally take care of every step, from the initial project up to manufacture and distribution.

Formule BeC

Scientific Research

Our team of researchers, cosmetologists and nutritionists works in our 4 internal labs, where ideation, formulation and efficacy-safety evaluation take place.
Prof. Luca Valgimigli is BeC Technical Director. He is a world’s leading specialist in the chemistry of free radicals and natural antioxidants. Associate Professor of Organic Chemistry at the University of Bologna and teacher in the master degrees in Pharmacy and Advanced Cosmetic Sciences. Author of over 120 international publications. He has been the Editor of the international scientific book “Essential Oils as Natural Food Additives” published by Nova Science Pub.Inc

Ricerca BeC

Revolutionary Formulas

We explore NATURE to find revolutionary formulas that take care of persons and really satisfy their needs. It is not about magic formulas; it is about the conscientious research of the best raw materials and their skillful combination, which benefits from 40 years of experience, combining the most ancient knowledge with the most modern science.

Efficacia BeC

Guaranteed Effectiveness

On every product, our efficacy tests are performed in vivo exclusively on human volunteers to garantee safety also to the most sensitive skins. All our products are tested for the absence of Nickel and heavy metals, for allergens and impurities, to guarantee their safety also for the most sensitive skin-types.

Natura BeC

Natural and Ethical products

Every formula by BeC is based on respect. Respect is not only meant toward the equilibriums of our body, but it also extends toward the Planet we live in. This is why BeC products are formulated with the purest natural ingredients, they are free from products of animal origin or that have caused sufferance, they are free from GMO and are all certified Qualità Vegetariana (= vegetarian quality) and V-Label Vegan. Additionally, every activity is certified according to an Environment-Quality System ISO 14001 and ISO 9001.

Formazione benessere BeC

Training as a transfer of Wellbeing

Always by your side. Our customers are never left alone. Through personalized consultancy and visual diagnosis techniques, we develop product application methods to meet their needs. With them we share our love for Nature, our ambition for Wellness.